Launch of the Sports Betting and Virtual Games website
The horse betting company PMUC and its brand bet237, through the provider BtoBet, will launch its new site for sports betting and virtual games on January 1, 2023.
By taking advantage of the BtoBet platform via its partner Koral Play, the Director of Lotto and Sportsbook, Jérôme DUFOURG indicated his “intention to develop a loyal clientele to become the first bookmaker in Cameroon.”
bet237 marks the digital shift taken by the PMUC in recent months. And Dufourg added that “PMUC is fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand while by growing its digital footprint where we can tailor our betting offerings to the needs of the modern bettor and maintain a strong sense of national pride and Cameroonian culture.”
For PMUC, this project represents an extension of its existing product portfolio, currently consisting of its flagship brand with horse betting as well as lottery, instant games as well as football in kiosks in the streets.
